Burger King “Proud Whopper” LGBT Ad

Burger King’s values – “being bold, empowered, accountable, meritocratic, and fun” –  are rooted in equality and inclusion, and in 2014, to coincide with the San Francisco Pride events, they introduced new pride advertising in support of the LGBT community.

The Proud Whopper – a limited edition burger with rainbow packaging – was introduced as part of it’s “Be Your Way” campaign. You can see the numerous different reactions to the burger in the video:

But what was really different about Proud Whopper? In fact it was just the packaging, which fittingly read: “We are all the same inside”.

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