More time is spent by Internet users on social media sites like Facebook, YouTube, Flickr and Twitter than any other media, and this figure will only continue to rise. Social media marketing services from Pink! AccuraCast are designed to reach gay and lesbian markets worldwide on the sites where they spend most time.
Over 5 million people on Facebook identify themselves as out gay and lesbian men and women. Sites like Gaydar.co.uk, Gay.com and Gay Romeo get between 350,000 and 900,000 unique visitors each per month. Hundreds of thousands use a range of other social networks.
Ads from mainstream brands tend to target heterosexual consumers only. This is true even for brands advertising on gay destinations online, which isn’t very effective. Research has shown that lesbian and gay consumers respond much more positively to advertising that targets them specifically.
We help brands connect with customers – whether they’re gay, lesbian, bisexual, trans gender or even straight! Our insight into the likes and dislikes of our target market allows us to build campaigns that engage gay audiences and engender loyalty to your brand.
Building presence on the leading social networking sites frequented by lesbian and gay consumers. Brand promotion within and across networks.
Attention-grabbing creative design. Spreading fascinating, sexy, even controversial content with true viral potential.
Beyond inert branding. Driving truly proactive brand momentum through greater user engagement and social interaction.
Does Social Media Deliver Results?
A lot of marketers do not fully understand the potential of social media marketing. They mistakenly compare it to PPC or affiliate marketing, both of which are purely sales-led channels. Social media, on the other hand is more about engaging users, building brand equity and subtle selling. Marketing professionals who keep that in mind when building social network ad campaigns find the returns can be well worth it.