A new advert from the Bank of Australia and New Zealand is encouraging gay couples to be prouder of their relationships and to hold hands more confidently in public.
The company, which is supporting this year’s Auckland Pride, say: “even in 2017, the simple act of holding hands is still difficult for some people – let’s change that and #HoldTight.”
Colgate’s new ad, which airs in Mexico, features a gay couple moving house. The pivotal moment in the ad is when they encounter their new neighbour.
New Zealand’s Transport Agency has released this funny ad featuring people reaching for the phone but being intercepted by their fellow passengers to result in sometimes cute, and sometimes awkward situations!
A new ad by UK’s Lloyds Bank, features the iconic black horse running through scenes in time. Titled, “For Your Next Step”, the ad’s message is that the bank is here to help customers feel financially confident as they take or face their next step in life. It features life events for various people, including a gay couple.
Religious groups in Taiwan are upset with McDonald’s for releasing an ad featuring a young gay man to promote the McCafé brand. In the ad, the young man writes, “I like boys” on the side of a cup. His father leaves the table and then returns to write above his son’s original message, “I accept that you like boys”.
Unsurprisingly, a bunch of conservative groups in Taiwan have voiced their displeasure with the ad. But overall, the ad has been perceived as a surprisingly forward-thinking, liberal move from McDonald’s, especially given how heteronormative their ads have been in the West.
Icelandic Glacial, a vendor of bottled water teamed up with Instagram heartthrob and King of Man Buns, Brock O’Hurn, to treat you to a break that’s #HotAsIce. This video, which is a remake of an old classic format, features a gay guy spying on a surfer as he gets out of the water and takes off his wetsuit.
One Love, One Card is the ad campaign by Hallmark for Valentine’s Day 2016. The ad features a gay family – gay dads and a child – a gay couple and a lesbian couple.
Tide would have definitely struck a cord with this (unfortunately fake) commercial, which spoofs Kim Davis and the lingering opposition to gay marriage; it’s already garnered over 400,000 views on Facebook! Gay couples getting married aren’t the “offensive” thing here…
Gareth Thomas is one of the most successful Welsh rugby players of his generation – he is also gay. As this film shows, Gareth’s greatest fear wasn’t the opposition he faced on the pitch, it was his fear of publicly coming out.
This new ad from instant food giant Pot Noodle is not what you initially think it’s going to be . We are introduced to a young man chasing his dream of making it big in Las Vegas…apparently as a boxing champion. But there’s a twist at the end that subverts our expectations and breaks down gender stereotypes.
Burger King’s values – “being bold, empowered, accountable, meritocratic, and fun” – are rooted in equality and inclusion, and in 2014, to coincide with the San Francisco Pride events, they introduced new pride advertising in support of the LGBT community.
This new joyful ad from Dove is all about celebrating what it means to be a man and a dad. It’s made up of home videos of real men learning that they are about to become a father.
This is the Google Android ad, released in anticipation of all the Gay Pride celebrations kicking off around the world this summer.
The message behind this ad is clear to see: although we may make snap judgements about people based on appearance, deep down we all love the same, regardless of gender, race, religion, sexuality or disability. Beauty may be skin deep, but love is in our bones!
Sabra Hummus have recently come out and shown their support for the LGBT community. This ad features real-life married couple Larry Sullivan and Dave Monahan (both of whom work as actors) talking about their love of hummus and the Sabra brand.
For many gay and lesbian couples, the fight to be considered a family goes on. This ad from Tylonal shows us some of the lucky ones, including two gay dads and a lesbian couple at prom. Share your support at #HowWeFamily.
“Nobody’s Memories,” is a powerful new ad from LGBT advocacy group PFLAG Canada. It imagines the joys missed by couples who were unable to legally marry, and the wedding memories that were never made…
Gun Oil have gone all out with this ad to avoid attracting sleazeballs to their product. Although they may be selling lubricant, this is a heartfelt love story, with a very nice twist at the end!
This heartbreaking ad from Swedish Adressändring mailing company is supposed to remind those who move home to always let the government know their new address. Otherwise they could end up missing important correspondences – like a letter from a gorgeous Parisian boyfriend.
Watch this beautiful and epic montage, showing America in all it’s colours, people and places. You’ll notice that two gay fathers feature towards the end.