Religious groups in Taiwan are upset with McDonald’s for releasing an ad featuring a young gay man to promote the McCafé brand. In the ad, the young man writes, “I like boys” on the side of a cup. His father leaves the table and then returns to write above his son’s original message, “I accept that you like boys”.
Unsurprisingly, a bunch of conservative groups in Taiwan have voiced their displeasure with the ad. But overall, the ad has been perceived as a surprisingly forward-thinking, liberal move from McDonald’s, especially given how heteronormative their ads have been in the West.
One Love, One Card is the ad campaign by Hallmark for Valentine’s Day 2016. The ad features a gay family – gay dads and a child – a gay couple and a lesbian couple.
India made homosexual sex acts a criminal offence in 2013, punishable by 10 years in prison, but activists are continually challenging the ruling through different media channels.
This short, emotionally-charged film from Anouk (an ethnic clothing company) is one of those companies who want the law changed.
See what happens when this young guy “comes out” to his parents about his love for shopping online at Previously Owned By A Gay Man (a home decor dealer). At least these folks are sitting comfortably…
Target, the huge American retailer, are on of the latest company to make a stand for LGBT equal rights. This ad is for their “Made to Matter” product line, and features two gay dads with their adorable kid.
This is the story of André and Jonathan – smart, successful, loving, gay – parents of a gorgeous little girl named Raphaëlle…
Honey Maid courted controversy in their new “This is Wholesome” TV commercial which tells the true story of two traditional guys who built their family on love and laughter.
During Christmas 2011, IKEA ran their first ever Portuguese commercial featuring a gay couple.
Invisible Parents supports recognition of gay families in Europe.
Toyota think they have the perfect safety closet: a car.
This video features a lesbian domestic partnership.
This video features a two lesbian parents and the things they worry about for their kids.
This video features a Hispanic couple.
Here’s John and Duncan’s video for the ‘Get To Know Us First’ campaign.
Another great gay ad published by ILGA Portugal in 2010 as part of an ongoing anti-homophobia campaign.
Vodafone Gay Ad displayed in the UK in 2005 featuring a short, but sweet, phone call between father and son.
This Absolut Cut Gay Ad from 2006 helpfully translates the real conversation being had between mother and son.
French McDonald’s campaign from 2010 targeting the gay market for the first time. I love the knowing smile he gives at the end.
Controversial Heinz ad from 2008 with mum replaced by a gay New York deli chef.